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Course: Develop Your Brand & Story

Tell your story, attract your audience.

A good brand story allows you to connect with the right customers because it conveys your unique purpose and benefits, aligns them with your goals and influences them to make a purchase.

Learn how to craft and tell your story when you sign up for our FREE 5-lesson email course and downloadable PDF guide.

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Bringing your brand to life through stories

Think about the last really good story you read or watched.

Maybe it was a video that gave a behind-the-scenes look at the ethical process of how a brand’s products are created. Or maybe it was an article featuring a customer whose life improved. Either way, these stories did the same thing: they sparked an emotional connection and added another layer of trust. And quite possibly, they ignited a desire to put yourself into the story, too.

Brand stories have become essential to every business because it allows them to share the value they bring to customers in a compelling way. And people simply remember stories better than they do anything else.

When you subscribe to our 5-lesson email course, you’ll get the steps you need to not only discover and share your story, but to live it out on a daily basis.


Throughout the course you’ll learn how to:

 

DAY 1 - Identify the key elements of your story

To write a compelling story, you first need to do a little research and self-reflection on your target audience, competitors and the purpose of your brand. In the first lesson, we’ll help guide you towards a clear understanding.

DAY 2 - Create your brand story

Using your research from lesson 1, it’s time to write a compelling narrative for your brand story. (This is when the magic happens!)

DAY 3 - Internalize your story

Your story can only be successful if everyone who represents your brand knows it and is ready to live it out on a daily basis. Here you’ll learn how to get your team on board.

DAY 4 - Weave your story through every consumer interaction

What does it mean for a brand to share their story? This lesson will dive into the different ways you can weave it throughout all customer interactions, from your emails to customer service.

DAY 5 - Keep your brand story current

As the needs of your customers and the marketplace change over time, so too will you need to keep your story up-to-date. Here you’ll learn how to keep your story relevant in a way that stays true to your core brand.