Tell your story, attract your audience.
A good brand story allows you to connect with the right customers because it conveys your unique purpose and benefits, aligns them with your goals and influences them to make a purchase.
Learn how to craft and tell your story when you sign up for our FREE 5-lesson email course and downloadable PDF guide.
Bringing your brand to life through stories
Think about the last really good story you read or watched.
Maybe it was a video that gave a behind-the-scenes look at the ethical process of how a brand’s products are created. Or maybe it was an article featuring a customer whose life improved. Either way, these stories did the same thing: they sparked an emotional connection and added another layer of trust. And quite possibly, they ignited a desire to put yourself into the story, too.
Brand stories have become essential to every business because it allows them to share the value they bring to customers in a compelling way. And people simply remember stories better than they do anything else.
When you subscribe to our 5-lesson email course, you’ll get the steps you need to not only discover and share your story, but to live it out on a daily basis.
Throughout the course you’ll learn how to:
DAY 1 - Identify the key elements of your story
To write a compelling story, you first need to do a little research and self-reflection on your target audience, competitors and the purpose of your brand. In the first lesson, we’ll help guide you towards a clear understanding.
DAY 2 - Create your brand story
Using your research from lesson 1, it’s time to write a compelling narrative for your brand story. (This is when the magic happens!)
DAY 3 - Internalize your story
Your story can only be successful if everyone who represents your brand knows it and is ready to live it out on a daily basis. Here you’ll learn how to get your team on board.
DAY 4 - Weave your story through every consumer interaction
What does it mean for a brand to share their story? This lesson will dive into the different ways you can weave it throughout all customer interactions, from your emails to customer service.
DAY 5 - Keep your brand story current
As the needs of your customers and the marketplace change over time, so too will you need to keep your story up-to-date. Here you’ll learn how to keep your story relevant in a way that stays true to your core brand.